“12 Attention-Grabbing Strategies To Improve Your Email Engagement”

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Chief Strategy Officer Michelle Pittman, and the rest of the Forbes Agency Council, share their top 12 email marketing strategies to help boost your next campaign.

Chief Strategy Officer Michelle Pittman, and the rest of the Forbes Agency Council, share their top 12 email marketing strategies to help boost your next campaign.

Click here to read the article. 

Tips include:

  • Test your emails with different subject lines (and other elements) to determine which format and style receives the most opens and/or click-through rates.
  • Don’t be sales focused, especially if it’s your first communication with the contact. Offering value is always more effective than trying to sell.
  • Short and sweet is best. No one has time to read a long email, especially if it’s a marketing email. Get to the point!
  • Jargon should be avoided everywhere, but especially in your email campaigns. It’s a quick way for your email to end up in the deleted folder.
  • Be consistent and continue to offer value.
  • It’s important to collect leads, but it’s also a nice gesture to offer great content for free. Gated content behind a form should be part of your content strategy, but not every single time.