“17 Smart Strategies For Young Brands To Tell Their Story”

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JConnelly’s Chief Strategy Officer and member of the Forbes Agency Council Michelle Pittman explains the most important part of a brand story: the personal challenge.

Tips from the article include:

  • The power of your brand is in your employees’ hands.
  • Write your brand story as if you’re speaking it. When you’re conversational in nature, you sound more genuine.
  • Start your brand story with your “why” not your “how.”
  • Stay focused and don’t try to squeeze in too much into your story.
  • Don’t dive immediately into your solution. Highlight the personal challenge, too.
  • Keep jargon out of it!
  • Consider video as the vehicle for your message.
  • Stay authentic and true to your brand.
  • Be relatable and include anecdotes to tell your story.
  • Get to the point quickly. You don’t have much time to grab someone’s attention, so don’t bury the lead.
  • Consider what will resonate with your audience. For more on what your audience wants to hear rather than what you want to say.

Click here to read the article.