“3 Ways to Increase Your Brand’s Engagement”

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JConnelly’s Bonnie Clark gives her top tips for effective online engagement.

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Connecting and engaging with your target audience online can be a daunting task. How do you know if they are listening? Or if they are interested? One way to determine if your content is getting traction with the right people is to see if your social media posts are receiving engagements and getting shared. If not, you may have to rethink your strategy.

In this article, which appeared on prdaily.com, Bonnie outlines some tangible steps brands can take to pique followers’ interests and get some more traction on their social content. Her tips include:

  • Use hashtags. They help users find your content through a topic search.
  • Always include visuals. Social posts that have photos or videos raise your chances of someone stopping to engage.
  • Make your content pertinent and relevant. Include newsworthy content to keep it interesting and timely.