“Adviser’s Tweet About Widow of Fallen Navy SEAL Sends Firm into Crisis PR Mode”

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A financial advisor’s tweet during President Donald J. Trump’s speech before the joint session of Congress in 2017 sent a financial advisory firm into emergency PR mode. JConnelly weighs in on the firm’s crisis response.

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The tweet came from Dan Grilo, a principal at Liberty Advisor Group in Chicago. He said something unsavory while the wife of a Navy Seal who passed away in January while on a mission was being honored by President Trump.

The tweet went viral despite his efforts to delete it. Jennifer Connelly shared her perspective and agreed with the firm for disassociating themselves from the advisor and putting a stake in the ground that they do not agree with his actions.

Social media often comes with the temptation to vent on controversial topics, especially political ones. It’s important for businesses to brief employees on their social media policies to preserve the reputation of the brand.