In his interview with Cision, JConnelly’s President Ray Hennessey discusses what makes good storytelling, why audiences are ignoring brand content, and how to provide authenticity in your communication with your audience.
- How brands can stand out with so much content saturating the market.
- Release quality content with a narrative.
- The biggest content marketing mistakes that brands make are talking at their audience instead of engaging with them.
- How brands can adapt to new digital trends.
- Mobile, social-first community-building is not the future, it’s already happening.
- The future of digital communication is human interaction. There should always be a human at the other side ready to continue the conversation.
- Advice for brands looking to improve their communication strategies: Be real, authentic and honest. Audiences want a relationship built on trust, not deceit.
Cision covers all aspects of a business’ communication needs, helping them reach, target and engage audiences.