JConnelly Releases ebook: Beyond Ad Value: Piecing Together PR Metrics

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Download JConnelly’s latest ebook to learn how to piece together the new world of PR metrics.

Beyond Ad Value: Piecing Together the New World of PR Metrics

PR pros have traditionally used advertising value equivalency (AVE) to measure the value of media hits  through the lens of traditional advertising.

There are a number of ways to measure the effectiveness of your PR and communications efforts that go beyond AVE. With digital marketing being a key part of your strategy, it’s crucial to understand the various metrics that can be used to measure success.

Content includes:

  • The different types of quantitative metrics
  • How else you should measure PR efforts that can’t be quantified
  • Pros and cons of AVE
  • Different types of qualitative metrics
  • Pros and cons of measuring sentiment and more
  • How often you should be measuring results
  • How to measure trending themes
  • Questions to ask yourself to find out which metrics you should be measuring