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America’s Best 401k

From Successful Startup to Established Brand

A startup needs to leverage its association with a high-profile partner while maintaining its distinct brand identity.

Challenge

As mentioned in Tony Robbins’ bestselling book, “Money: Master the Game,” America’s Best 401k needed to capitalize on the initial burst of publicity and set the stage for sustainable press coverage.

Solution

Utilize Robbins’ incredible reach to inspire individual investors and empower them with a solution to saving for retirement. Tap CEO Tom Zgainer to target professional audiences, while raising his press profile.

Result

From “CBS This Morning” to Dentistry Today, America’s Best 401k delivers a straightforward message that spurs business and investor audiences to action. Every media opportunity is matched with renewed interest, action and retirement plan conversions.

Contact us to learn how JConnelly can amplify your campaign. 

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