Distinguish CORE: from staid private social clubs, highlighting its unique ethos that attracts and retains the world’s most prominent innovators, visionaries, icons and business leaders to its membership.
Develop storylines and a social media presence that provide a “peek through the keyhole” to the shared experience of the CORE: offering, from unique cultural programs to sophisticated food and drink. Create opportunities for founder Jennie Enterprise to speak directly to would-be members who will embrace CORE:’s non-conformity.
Through high-profile media placements, potential members view CORE: as a lifestyle and philosophy that extends far beyond the club’s four walls. Media placements and an active social channel draw greater attendance at a variety of CORE:-sponsored events and help grow the club’s selective membership.
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