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HighTower

Capitalizing on a Creative Concept

Help investors understand a critical difference between financial advisors and brokers, without getting lost in industry jargon.

Challenge

An innovative firm wants to make a splash in the competitive financial industry and differentiate its business from the Wall Street status quo.

Solution

Adopt an easy-to-understand analogy—brokers are like butchers and fiduciaries are like dietitians—and put it at the center of a creative, integrated communications campaign.

Result

Founded as a Chicago startup, HighTower has grown to well over 100 financial advisors operating across the country—and was dubbed the “gold standard” of boutique wealth management firms by Cerulli Associates. The firm’s fiduciary message continues to resonate across media channels and opportunities.

Contact us to learn how JConnelly can amplify your campaign.

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