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Wall Street Week

Reviving an Iconic Brand

A legendary TV program—dead for a decade—reboots for the digital age.

Challenge

Wall Street Week, hosted by Louis Rukeyser for 30 years, is set to reboot as a Sunday morning talk show with a modern approach.

Solution

Develop an integrated PR and social media strategy to capture the attention of TV critics and entertainment writers, while amplifying the thought leadership status of the show’s name-brand guests.

Result

The show’s launch and ongoing broadcast are a resounding success. Wall Street Week’s content and guests become instant “must-see TV,” shaping the week’s news cycle and garnering coverage in dozens of major media outlets coast to coast. After 30 episodes, the show was moved to the broader distribution of Fox Business Network, and moved to a Friday night prime time spot.

Contact us to learn how JConnelly can amplify your campaign.