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Wall Street Week

Reviving an Iconic Brand

A legendary TV program—dead for a decade—reboots for the digital age.


Wall Street Week, hosted by Louis Rukeyser for 30 years, is set to reboot as a Sunday morning talk show with a modern approach.


Develop an integrated PR and social media strategy to capture the attention of TV critics and entertainment writers, while amplifying the thought leadership status of the show’s name-brand guests.


The show’s launch and ongoing broadcast are a resounding success. Wall Street Week’s content and guests become instant “must-see TV,” shaping the week’s news cycle and garnering coverage in dozens of major media outlets coast to coast. After 30 episodes, the show was moved to the broader distribution of Fox Business Network, and moved to a Friday night prime time spot.

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