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WORTH

Engaging the Global Elite

Investors acquire a 23-year-old magazine with the goal of making it the premier resource for affluent readers.

Challenge

Worth’s new owners sought major media buzz to accompany the release of its list of the 100 most powerful people in global finance—with the goal of cutting through the clutter of competitive offerings.

Solution

Leverage the high-powered names associated with the Worth Power 100, turning select business leaders into brand ambassadors. Focus on a wide array of channels to ensure far-reaching coverage outside of competitive media circles.

Result

The Worth Power 100 became a major topic in the national conversation, with features in dozens of top outlets, including a four-part video/blog series on LinkedIn, coverage on FOX, BusinessInsider, Bloomberg and more.

Contact us to learn how JConnelly can amplify your campaign. 

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