“Crisis: Controlling the Threats and Seizing The Opportunities”

Back to News & Updates

When it comes to crises, businesses practically tie themselves in knots trying to avoid any potential conflict. Jennifer Connelly details the best ways to control a crisis once it comes up in an article that published in Law Journal Newsletters.

There is a right and wrong way to deal with a company crisis, which is why it’s important to have a plan mapped out ahead of time. You can’t always control when a crisis happens, but you can control your response to it. Jennifer’s tips include:

  • Be firm in your beliefs and standby the truth if you are wrongly accused. Craft a strategic response that may make the brand come out stronger in the end.
  • Be early in your planning. Don’t wait until the crisis happens to start figuring out next steps. They should already be laid out.
  • Be ambiguous. People want actions to follow your words.

Click to read full article.