Corporate social responsibility (CSR) program

You can’t stop at transparency.

Your corporate social responsibility (CSR) program is how you stay accountable to your stakeholders and the public. Your audiences—from consumers to suppliers, investors to retailers—demand compelling and engaging content that personalizes the impact of your efforts. By-the-numbers reports just won’t cut it.

Our CSR offering builds on our history of financial expertise and strategic storytelling with a multimedia approach. We have developed compelling CSR content and strategic communications programs for organizations including:

▪ Leading financial organizations
▪ Consumer and technology companies
▪ Global corporations
▪ Private foundations
▪ Non-governmental organizations
▪ Non-profit and advocacy organizations
▪ Responsible and sustainable companies

Authenticity is the antidote to the public’s skepticism.

Like the best communications campaigns, the most effective CSR initiatives have a through line to an organization’s underlying purpose and mission.

Understanding your values and strategic plans are central to our program development process. We use these essentials as the building blocks of our campaigns, creating communications that are genuine to who you are and what you do.

When it comes to sustainability, we wrote the book.

JConnelly’s CSR division is helmed by Thomas M. Kostigen, who has been researching and reporting on sustainability issues and climate change for more than a decade.

His books include:
▪ “The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time” (Crown)
▪ “You Are Here: Exposing the Vital Links Between What We Do and What That Does to the Planet” (HarperOne)
▪ “The Green Blue Book: The Simple Water-Saving Guide to Everything in Your Life” (Rodale)
▪ the forthcoming “Hacking Planet Earth: How Geoengineering Can Help Us Reimagine the Future” (Penguin/RandomHouse).

We combine Tom’s vast knowledge and storytelling prowess with our team’s deep expertise in strategic communications and measurable results. The result is CSR-focused communications programs that deliver more opportunities, added value and the achievement of superior, targeted outcomes.

Click the image to find out how we can work together to build a CSR-focused communications program.

JConnelly CSR Division

corporate social responsibility (CSR) program