JConnelly’s Julie Goodman warns public figures to not take themselves too seriously; humor can be used to connect to audiences.
High-profile figures should remember that audiences like to see their human sides. It allows people to relate on a personal level because it demonstrates authenticity. In Julie’s article, she gives a number of examples when this rang true for people in the public eye, and times when not cracking a joke or taking yourself too seriously missed the mark.
Laughing at yourself can take the sting off of an embarrassing or awkward situation and ease the tension in a more serious one.
Keep in mind that it’s important to strike a balance. There are appropriate times to make light of a situation and times when it’s just bad form. Knowing when it’s the right time to inject some comic relief is good PR and benefits everyone.