“Humor is a Powerful Way to Capture an Audience”

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JConnelly’s Julie Goodman warns public figures to not take themselves too seriously; humor can be used to connect to audiences.

High-profile figures should remember that audiences like to see their human sides. It allows people to relate on a personal level because it demonstrates authenticity. In Julie’s article, she gives a number of examples when this rang true for people in the public eye, and times when not cracking a joke or taking yourself too seriously missed the mark.

Laughing at yourself can take the sting off of an embarrassing or awkward situation and ease the tension in a more serious one.

Keep in mind that it’s important to strike a balance. There are appropriate times to make light of a situation and times when it’s just bad form. Knowing when it’s the right time to inject some comic relief is good PR and benefits everyone.

Click here to read the article.