JConnelly has been named an honorable mention recipient in Ragan’s PR Daily Awards in the Hospitality, Travel or Tourism Campaign category for its “From Rowdy to Tame: Changing the Perception of the Far Hills Race Meeting” campaign.
Ragan’s PR Daily Awards celebrates the teams, organizations and consultants who have redefined the field with their groundbreaking work. As an honorable mention recipient in the program, JConnelly joins an elite group of past recipients, including BMW, Microsoft, New York Power Authority, Monster, M&M’s and Activision.
The campaign’s objective was to redirect positive attention to the event’s family-friendly atmosphere and the charitable impact it has on the local community. By tapping into the interest surrounding the introduction of wagering and the creation of an exclusive race-day food dish, we found ways to reach a wider audience with new narratives.
Ragan Communications and PR Daily run nine awards programs each year, including the prestigious Top Women in Communications Awards, Employee Communications Awards and Nonprofit PR Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, PR, marketing and media.