Download JConnelly's latest ebook to learn how a blend of paid, earned, shared and owned opportunities can produce an effective digital marketing plan.
Download JConnelly’s latest ebook to learn how a blend of paid, earned, shared and owned opportunities can produce an effective digital marketing plan.
Before you decide on a strategy, you need to understand the different types of elements that can go into a digital marketing program. Everything from social media marketing, to emails, paid search and more can be combined together to form a cohesive plan. But, how do you know where you should be putting your resources?
Our latest ebook defines what those elements are and we organize it in paid, earned, shared and owned categories. Once you know what the ingredients are, you can better determine which ones should go into your mix.
- Why you should consider a paid social strategy
- Why media relations is still important
- More information about chatbots and how you can use them
- How to get the most out of your owned content