Ray Hennessey Guest Blog: LinkedIn for Business

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JConnelly President Ray Hennessey authored an article for CommPro.biz detailing how brands should use LinkedIn and why it should be a priority in your communications strategy.

Brands are often told that it’s too hard to establish a brand voice or engage directly with audiences on LinkedIn. In other words, it’s difficult to present a manageable message.

It’s important to remember that brands aren’t a what but rather a who. After all, brands are made up of the people who evangelize them, rather than a set of corporate ideas. Once you remember this, you can begin to understand how LinkedIn is a beneficial tool within your social media and digital communications strategy.

Highlights include:

  • How brands can make a stronger connection with audiences on LinkedIn
  • How to create campaigns for a LinkedIn audience
  • Why it’s important to find the right brand representatives to present the message

Read the entire article here.