Bob oversees the development of editorial content for JConnelly and its clients, including strategic messaging, news releases, blogs and other written materials that are vital to the success of the agency’s integrated campaigns.
In addition to developing the writing skills and talents of all JConnelly’s employees, Bob oversees the agency’s primary writers and provides ongoing coaching and training to help them improve their writing skills.
Bob’s career, prior to joining the agency, spans more than three decades. He has worked as a business journalist covering a variety of industries including financial services, distilled spirits, wine and beer, restaurants and food service, music, heavy construction and mining. He most recently served as Managing Editor of Investment Advisor.
As Editorial Director of the Adams/Jobson Beverage Group, Bob was responsible for the editorial content of four magazines and seven annual publications. In that role, he was considered one of the nation’s leading experts on beverage trends and his comments on industry issues regularly appeared in publications such as The New York Times, The Wall Street Journal, USA Today, Forbes and BusinessWeek, as well as on CNBC and Bloomberg News Radio.
For many years, Bob was active in the International Foodservice Editorial Council (IFEC), serving several terms on the organization’s Board of Directors, including stints as Secretary and Treasurer.