Ray Hennessey is featured in a Wealthmanagement.com article about digital marketing efforts within the wealth management industry, stemming from the 2019 MarketCounsel Summit.
According to the article, most advisors fail at digital marketing, but it’s increasingly becoming the only place they can stand out and get noticed.
Ray offered a bit of advice, including these tips:
- Avoid using traditional, salesy content that just touts talent and knowledge.
- Connect on topics that drive online conversation.
- To find out what’s important, pay attention to what your clients are talking about daily.
- Use values to connect with clients.