“The Do’s and Don’ts of Using Judgmental Words”

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JConnelly's Julie Goodman cautions the use of certain words that can have a negative interpretation in written materials.

In an article that published on prdaily.com, JConnelly Vice President Julie Goodman cautions the use of certain words that can have a negative interpretation in written materials. Don’t alienate or insult your audience with a bad choice of words. Whether it’s intentional or not, your message will get lost and some readers may leave with a bad taste in their mouths.

Consider the context of your message and what words you choose to describe it. Make sure your message is clear to your target audience.

In the article, Julie lays out which phrases used to be popular, but now hold a negative connotation and what this means within the context of public relations.

Click here to read full article. 

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