Download JConnelly’s latest ebook to learn how purposeful content can turn visitors into leads.
Trust is the bottom line when it comes to turning visitors into leads. How do you build trust? Through valuable content. Content marketing is when brands create and distribute consistent and relevant content that is personalized to their audience. It should add value by informing and educating. The more you’re seen as a go-to knowledge source, the more reasons people will have to seek out your brand for information and potentially become customers.
This guide will give you the tools you need to create content that turns visitors into leads.
- Steps for building a content strategy
- Tips for creating a distribution strategy
- How to optimize your content for SEO
- Five ways to make your content go the extra mile
- Five tips for crafting great content