Blue-Roads Touring: Introducing a Historic Brand to a New Market

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Blue-Roads Touring: Introducing a Historic Brand to a New Market

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  • Challenge

    Introduce a well-known UK travel company to North America with a new name and expanded travel opportunities. Drive attention and generate interest among new audiences while communicating the brand’s experience and expertise.
  • Solution

    Craft a strong brand narrative to educate the trade industry on the brand’s history and its expanded focus. Create brand identity in North America with a comprehensive content marketing strategy, press coverage and sponsorship opportunities aligned with key audiences.
  • Results

    Successfully launched the brand in North America with considerable name recognition and attention to fuel the next phase of business growth. In addition to ample media attention and prime-time sponsorship opportunities, established a social community of almost 400 followers with over 1,300 engagements in just three months.
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    Tour World War I battlefields and cemeteries in France and Belgium

    Blue-Roads Touring featured in Los Angeles Times

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    Travel Association Forms Myanmar Chapter But Will the Government Benefit?

    Blue-Roads Touring featured in Skift

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    Advisors Tap Into the Changing Consumer Behavior of Boomer Travelers

    Blue-Roads Touring featured in Skift

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    Tour operator makes push for more U.S. customers

    Blue-Roads Touring featured in Travel Weekly

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    UK-Based Back Roads Touring Company Set to Relaunch in US Market

    Blue-Roads Touring featured in Travel Pulse

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    Back-Roads Touring Company Rebrands as Blue-Roads

    Blue-Roads Touring featured in Reccomend