Invest in Others Charitable Foundation: A Virtual Celebration of Doing GoodBack to Works
Invest in Others Charitable Foundation: A Virtual Celebration of Doing GoodView Resources
A nonprofit recognizing the charitable work of financial advisors cancels its annual awards gala amid the global pandemic, but needs to stay relevant, expand awareness, and increase donations.
Transform the gala into a weeklong virtual celebration, honoring the awards finalists through compelling, online video presentations. Over the course of the week, an individual award category is celebrated every day at the same time. Each presentation connects emotionally with the viewer by highlighting the moving stories of the finalists’ charitable efforts, culminating in the winner announcement and acceptance. As part of the larger strategy, over 20 teaser videos are released in the preceding months to generate further engagement and audience.
The virtual event brought in over 4,000 viewers, roughly seven times the number of people who attended the in-person event in 2019, resulting in increased applications for other IiO programs, and in the second best fundraising year ever for the nonprofit.
2020 Invest in Others Awards Broadcast- Community Service
2020 Invest in Others Awards Broadcast- Global Impact