Invest in Others Charitable Foundation: A Virtual Celebration of Doing Good

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Invest in Others Charitable Foundation: A Virtual Celebration of Doing Good

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  • Challenge

    A nonprofit recognizing the charitable work of financial advisors cancels its annual awards gala amid the global pandemic, but needs to stay relevant, expand awareness, and increase donations.

  • Solution

    Transform the gala into a weeklong virtual celebration, honoring the awards finalists through compelling, online video presentations. Over the course of the week, an individual award category is celebrated every day at the same time. Each presentation connects emotionally with the viewer by highlighting the moving stories of the finalists’ charitable efforts, culminating in the winner announcement and acceptance. As part of the larger strategy, over 20 teaser videos are released in the preceding months to generate further engagement and audience.

  • Results

    The virtual event brought in approximately 4,000 viewers, 12 times the number of people who attended last year’s in-person event, resulting in an increase in applications for other programs offered and one of the best fundraising years ever for Invest in Others.

  • 2020 Invest in Others Awards Broadcast- Community Service

  • 2020 Invest in Others Awards Broadcast- Global Impact