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Invest in Others Social Media Content
JConnelly led the content marketing and distribution strategy for the 2018 Invest in Others Charitable Foundation campaign. The goal was to create awareness and convert leads into sponsors and/or donors. JConnelly created social posts to support the blog content. Campaign initiatives also included a relaunch of the website with SEO optimization tactics, original video content and monthly emails to support the blogs. Collective marketing efforts increased sponsorship by 50% vs. last year.