Krasdale: Social Content CampaignBack to Works
To create awareness of the Krasdale Foods brand and 110-anniversary targeting employees and store owners, JConnelly created a social media content and distribution strategy for Krasdale on Facebook and Instagram. The goal of the program is to inform, empower and celebrate the Krasdale family by infusing its values into the social messaging and tone of voice.
To drive the final outcome of the campaign initiatives for Krasdale Foods, our team of content strategists developed communication themes, prioritized initiatives and created the social content. To organize the post and distribution approach, we created a content calendar for easy scheduling.