Wall Street Week: Reviving an Iconic Brand

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Wall Street Week: Reviving an Iconic Brand

A legendary TV program—dead for a decade—reboots for the digital age.

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  • Challenge

    Wall Street Week, hosted by Louis Rukeyser for 30 years, is set to reboot as a Sunday morning talk show with a modern approach.

  • Solution

    Develop an integrated PR and social media strategy to capture the attention of TV critics and entertainment writers, while amplifying the thought leadership status of the show’s name-brand guests.

  • Result

    The show’s launch and ongoing broadcast are a resounding success. Wall Street Week’s content and guests become instant “must-see TV,” shaping the week’s news cycle and garnering coverage in dozens of major media outlets coast to coast. After 30 episodes, the show was moved to the broader distribution of Fox Business Network, and moved to a Friday night prime time spot.

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    What Wall Street is Saying About Wall Street Week

    Wall Street Week debuts with first guest Jeff Gundlach, CEO of Doubleline Capital, to significant industry chatter.

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    Richard Grasso Weighs Mayoral Run

    Page Six reports that Richard Grasso, former boss of the New York Stock Exchange, talks about his mayoral consideration on Wall Street Week.