Worth: Engaging the Global Elite

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Worth: Engaging the Global Elite

Investors acquire a 23-year-old magazine with the goal of making it the premier resource for affluent readers.

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  • Challenge

    Worth’s new owners sought major media buzz to accompany the release of its list of the 100 most powerful people in global finance—with the goal of cutting through the clutter of competitive offerings.

  • Solution

    Leverage the high-powered names associated with the Worth Power 100, turning select business leaders into brand ambassadors. Focus on a wide array of channels to ensure far-reaching coverage outside of competitive media circles.

  • Result

    The Worth Power 100 became a major topic in the national conversation, with features in dozens of top outlets, including a four-part video/blog series on LinkedIn, coverage on FOX, BusinessInsider, Bloomberg and more.

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    The Most Powerful Person in Finance May Surprise You

    Richard Bradley, Editor-In-Chief of Worth Magazine, sits down with Yahoo! Finance to discuss the Worth Power 100.

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    No Trump, Pope Tops Global Financial Power List

    TheStreet’s Gregg Greenberg interviews Worth Editor-in-Chief Richard Bradley about the Power 100 ranking.

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    Why Public Speaking is Linked to Success

    Inspired by the speaking skills of the Power 100 honorees, Richard Bradley highlights several public speaking principles in his LinkedIn blog, which was also published on Huffington Post.